Google Search Gets AMP Stories Format, Takes on Facebook and Snapchat

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Google launched its own “stories” format Tuesday to compete with Snapchat and Instagram with image-driven news articles aimed at mobile phone and tablet users.

Content for its “AMP stories” initially comes from outlets like CNN, The Washington Post, Conde Nast, Wired, and US People magazine, and is designed to load much faster on mobile devices than conventional articles and videos.

“On mobile devices, users browse lots of articles, but engage with few in-depth,” said Rudy Galfi, who is heading the drive at Google.

“Images, videos and graphics help get readers’ attention as quickly as possible and keep them engaged through immersive and easily consumable visual information,” he added.

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